Simply put, insurance leads are people who have requested quotes for insurance products. 

Here is an example of a mortgage protection lead. Do you think you can help someone that has turned in a form like this?

We own our own Lead Generation company! 

And our omnichanel approach to lead generation produces 16 different lead types, and 15,000 new leads every week + 1.2 million bonus leads available!

Our leads are the least expensive yet the highest quality in the industry. On average, you can expect to book about 65% of contacted leads. Of that 65%, an average agent will get applications on about 65% of their appointments.

What separates our leads from others in the industry is that we use clear and direct language (Life Insurance, Mortgage Protection Insurance, Final Expense Insurance), so that people know exactly what they are responding to. 

Our leads are also vetted before they are distributed to agents, ensuring that any lead you purchase is a quality, high intent lead, with all of the information you need to make a sale. 

Our leads are the least expensive yet the highest quality in the industry, because our home office subsidizes the cost of leads to help our agents at all levels, with lead options for every budget. 

For new agents, “A” leads start at about $30, and Bonus Leads, or “B” leads range between $2 to $8.

For your first month in business, we recommend that your initial lead budget is between $400-$800, spread out over 4 weeks. This should get you more than enough leads to start seeing a return. 

After that first month, your weekly lead order should consist of about 5-10 “A” leads and 10-15 “B” leads, or $300 – $600 / week.

We have such a belief in our leads, that we will cover 100% of the cost of your second batch of leads. We are all in this together.

“A” leads are leads that have never been sold. They are exclusive to the agent for five weeks and their price depends upon contract level. For new agents, they start at about $35.

“B” Leads or Bonus Leads include B1, B2, B3, B4, & B5 leads. The difference is based on how old the lead is. 

• B1 Lead: Distributed once as an A lead but still has not been sold. Now $7.99 each. Starts at five weeks of age and can go up to eight months.
• B2 Lead: Distributed twice. Once as an A lead then as a B1 but still has not been sold. Now $6.99 each. Starts at 10 weeks of age and can go up to 10 months.
• B3 Lead: Distributed up to three times. Once as an A lead then as a B1 & B2 but still hasn’t been sold. Now $5.99 each. Starts at 15 weeks of age and can go up to 12 Months.
• B4 Lead: Distributed up to four times as an A lead, B1, B2, and B3 Lead but still has not been sold. Now $3.99 each. Starts at 20 weeks and can go to 18+ months.
• B5 Lead: Distributed up to five times. These leads are $1.99 and are between five months and 35 months old. These are exclusive to the agent as a B5 lead for three months.

A new agent should see a 4x return on lead investment, resulting in $500-$600 in commissions on each application. We had a new agent recently spend $450 in leads and turned in $8,500 in annual premiums their very first week in the business with no previous insurance or sales experience!

If you don’t want to or can’t take advantage of the lead program, you do not have to. You can cold call, door knock, or talk to family and friends. We have training and resources to help you with this as well.  But, the lead program is here for those that want to SUPERCHARGE their business.